Digital marketing
Being online is not the same as being found by the right people. Slanfor plans the marketing, then runs the channels that carry it: organic search, Google and Meta and LinkedIn ads, social, and email. Content and conversion work sit in the same brief, so the page a campaign sends people to is worth landing on. You get a report that explains the result, not a folder of screenshots.
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A few lines on what you need is enough. We will come back with questions, not a generic pitch.
Digital Marketing Strategy
A strategy is a set of choices: where you will show up, who you are speaking to, what you will spend, and how you will know it worked.
We write that plan against the business you have, not against a generic funnel diagram.
Channels are recommended because they fit the offer, not because they are fashionable.
The document names what will not be done this quarter, which is the part that keeps a budget intact.
You should be able to brief the rest of the work from it without starting the argument again.
Content Marketing
Content marketing is a plan for the articles, posts, and films that keep an offer visible between campaigns.
We map topics to the questions your buyers already ask, then set a rhythm a team can keep.
Each piece has a job: to be found, to explain, or to be handed over in a sales conversation.
Measurement is tied to the behaviour you care about, not to a vanity count of posts.
The calendar is a working document.
It changes when the offer changes.
Conversion Rate Optimization
Traffic that does not enquire is an expensive habit.
Conversion work looks at the page or the flow and changes the things that stop people finishing: unclear offers, buried forms, slow steps, copy that argues with itself.
We work from evidence where you have it, and from structured tests where you do not.
Recommendations are specific enough to build, not a list of best practices.
The aim is more of the visits you already pay for turning into a conversation.
Analytics and Performance Reporting
A report should answer whether the work changed anything that matters.
We set up tracking that can be trusted, then write reports around enquiries, costs, and the behaviour that leads to both.
Vanity figures are left out unless they explain a decision.
When something is down, the report says so and names a next step.
You should be able to read it in a sitting and know whether to keep, cut, or change a channel.
Social Media Marketing
Social marketing is campaign work, not a posting quota.
We plan the offer, the audience, and the creative for the networks that actually reach your buyers.
Organic and paid can sit in the same brief so the feed and the ads do not contradict each other.
Community replies are treated as part of the work, because a campaign that is never answered still fails.
You get a plan, the pieces to run it, and a way to tell if it earned its keep.
Social Media Management
A neglected profile looks like a closed shop.
Management is the weekly work of posting, watching, and answering in the voice of the company.
We run a calendar you can see, so nothing surprises you on a Monday morning.
Comments and messages are handled, not left to age.
Reporting is honest about what the feed did, including when it did little.
The aim is a presence that still looks looked-after when you have not opened the app.
Search Engine Optimization (SEO)
SEO is the slow, structural work of making the right searches able to find the right pages.
We look at the site, the pages, and the queries people already type, then fix the technical and editorial problems that bury you.
New pages are written to be useful first and findable second, which is the order search engines have learned to reward.
This is not a promise of overnight rank.
It is a plan you can keep working.
Results are reported against the terms and the pages that matter to the business.
Pay-Per-Click Advertising (PPC)
Paid search and paid social only work if the targeting, the line, and the landing page agree with each other.
We build campaigns against a budget and a target, then watch them closely enough to move money when a group is wasting it.
Copy, audiences, and the page they hit are treated as one system.
You see spend, results, and the decisions behind both.
PPC is a tap you can turn.
It should never be a subscription to hope.
Google Ads
Google Ads sit in front of people who have already typed an intention.
We structure campaigns around those searches, the match types that waste money, and the pages that can actually convert the click.
Negatives, extensions, and the boring hygiene that keeps a account clean are part of the work.
Landing pages are reviewed with the ads, because a good click on a weak page is still a loss.
You get reporting that names the terms that pay and the ones that should be cut.
Meta Ads
Facebook and Instagram are useful when the offer can be shown to people who have not searched yet.
We build Meta campaigns around audiences, creative that earns a stop-scroll, and a landing experience that matches the promise.
Creative is refreshed rather than left to fatigue.
Tracking is set so you can tell a cheap click from a useful one.
The account should still make sense if someone on your side opens it.
You are not renting a black box.
LinkedIn Ads
LinkedIn is expensive, which is why it only belongs on offers that sell to businesses and can stand the cost of a click.
We target by role, company, and the other filters that actually describe a buyer, then write ads that sound like a professional speaking, not like a banner.
Lead forms and landing pages are chosen for the motion you want next.
Spend is watched at a grain that lets you stop a poor audience quickly.
The report should tell you whether the channel is earning meetings, not only impressions.
Retargeting Campaigns
Most first visits do not convert.
Retargeting exists to speak again to people who already showed interest, with a tighter message and a reason to come back.
We build those campaigns with frequency caps and exclusions, so you are not chasing someone who already bought or who bounced in a second.
Creative is written for a second look, not a first introduction.
The work sits beside the rest of the paid media, not as a forgotten pixel.
You should see cheaper conversations from traffic you have already paid for.
Email Marketing
Email reaches people who already agreed to hear from you, which is a different job from advertising.
We write and send campaigns that a subscriber will finish: a subject that is true, a body that has a point, a next step that is easy.
Lists are kept in a state that does not punish you for neglect.
Design follows the brand without turning every mail into a poster.
Reporting covers opens only as context; clicks and replies are the figures that matter.
Marketing Automation
Automation is for the follow-up that should happen even when nobody is at the desk.
We design sequences around the action someone took, such as a download, a trial, or a quote request, and write the messages that come next.
Timing, branching, and the moment a human should take over are decided on purpose.
The system is documented so it can be changed, not worshipped.
You get fewer dropped conversations without sounding like a machine that cannot stop.
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