Content and creative
If the words are vague, the brand looks expensive and still says nothing. Slanfor writes the copy for websites, ads, emails, social, and film, in the voice of the company rather than in agency-speak. Longer pieces such as case studies, e-books, and sales sheets are written and laid out as assets a team can use. When a film or a campaign already exists, we recut the words into the next format instead of starting from a blank page every time.
Send an enquiry
A few lines on what you need is enough. We will come back with questions, not a generic pitch.
Copywriting
Copywriting is the words for a specific place: a page, a post, an ad, a letter, a script.
We write in the voice of the company, toward a reader who is busy and slightly suspicious.
Claims are made only where they can be stood up.
The line that sounds clever in a meeting is often the line we cut.
You receive copy that can go live, with a rationale short enough to brief a designer.
If the offer itself is unclear, we will say so rather than decorating the confusion.
Website Content
Website copy has to explain the offer before it entertains.
We write the pages a visitor will actually read, including home, services, about, and the awkward ones in between, so each has a job and a next step.
Headings carry the argument if someone only scans.
Proof sits near the claim it supports.
The voice matches the brand, including on the contact page, which is where many sites suddenly sound like a different firm.
You should be able to publish without a rewrite in committee.
Social Media Content
Social copy is written for a thumb on a glass rectangle, not for a brochure.
We plan and write posts in the company’s voice, with a reason to stop and a reason to care this week.
Hashtags and trends are used only when they do not make you look borrowed.
A month of content should feel like one speaker, not like four interns.
Captions, on-image lines, and the odd longer piece are all in scope.
You get words that can be posted, not a brainstorm in a document.
Blog & SEO Content
An article has to be worth reading and possible to find.
We pick subjects your buyers already search for, then write them properly: a point of view, useful detail, a structure that search and a human can both follow.
Keyword stuffing is not a strategy.
Neither is a thin post published for the calendar.
Each piece should earn a link from somewhere on the site that already has traffic.
You get articles that can sit for years, not filler dated to a month.
Email Copywriting
An email is won or lost in the subject line and the first two sentences.
We write both, then the body, so a busy person can finish it and know what to do.
The voice is human.
The ask is singular.
Legal and footer requirements are respected without turning the letter into a poster of disclaimers.
Sequences are written as a set, so the third mail does not repeat the first.
You should be willing to send it to someone you respect.
Ad Copy
Ad copy has to work in a small space, against people who did not ask to read it.
We write headlines, descriptions, and primary text to the limits of the placement, with one idea per line.
The promise matches the page the click hits.
Variants are produced so a campaign can learn without starting from nothing.
Cleverness is optional.
Clarity is not.
You get lines that can go into the account today.
Scriptwriting
A script is the film before anyone presses record.
We write for the voice that will deliver it, the pictures that will cover it, and the length the slot allows.
Dialogue sounds like speech.
Claims are given to the picture where the picture can carry them.
Stage directions are practical enough for a shoot or an animation team to use.
You leave with a document that can be approved in a sitting and shot without a second interpretation.
Video Scripts
A video script is written to be edited to, which is a different craft from an essay.
We structure the hook, the proof, and the close, and we mark what should be said and what should be shown.
Timing is estimated so you know whether you have a thirty-second piece or a three-minute one.
On-screen type is specified where it matters.
The editor should be able to cut from the page.
That is the test of whether the script was finished.
E-Book Writing & Design
An e-book is a longer argument a sales or marketing team can hand over.
We write the piece, give it a structure a reader can finish, and design the pages so they look like the brand rather than a Word export.
Chapters do real work: a problem, a method, proof, a next step.
The file is light enough to email and clear enough to skim.
You get something a salesperson is willing to attach, which is rarer than it sounds.
Case Studies
A case study is the story of a job: the situation, what was done, and what changed, told so a prospect can see themselves in it.
We interview, write, and edit until the claims are specific enough to believe.
Numbers are used where you will stand behind them.
Design follows, so the piece can live on the site and as a leave-behind.
Permission and names are handled with care.
You should be able to send it after a call without writing a covering essay.
Sales & Marketing Materials
Teams still need paper and PDFs: one-pagers, leave-behinds, capability sheets, the document that gets forwarded internally.
We write and design those pieces so they survive a meeting.
The offer is obvious.
The proof is close to the claim.
The next step is not buried in a footer.
Files are produced in the formats you actually send.
A salesperson should be able to talk from the page without apologising for it.
Content Repurposing
Good work dies when it only lives in one format.
Repurposing takes an article, a film, or a deck and turns it into the next useful shape: a thread, a short, a landing section, an email.
We keep the argument intact and change the craft to fit the channel.
This is editing, not spinning.
The original still has to be strong enough to survive the cut.
You get more use from work you have already paid for, without pretending it is a new idea.
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